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Target Customers/Users Who are the target customers for the company/brand?

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Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee, Amazon, or Google):
1. Target Customers/Users Who are the target customers for the company/brand? [Insert response]
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users? [Insert response]
What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? [Insert response]
What do these target customers’ value? [Insert response]
2. Competitors Who are the brand’s competitors? [Insert response]
What product category does the brand fit into? [Insert response]
What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? [Insert response]
3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brand’s USP (Unique Selling Proposition? [Insert response]
What is the brand’s uniqueness? [Insert response]
What is the competitive advantage of the brand? How is it different from other competing brands? [Insert response]
Does the brand have any attributes or benefits that dominate competitors? [Insert response]
4. Positioning Statement & Motto Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW’s positioning statement and motto. • BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP). • BMW Motto: BMW is the ultimate driving machine. [Insert response]

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