Skip to main content

• Media objectives Must be SMART • Recommended media mix – Cover each media to be used. For each recommended media provide specific detail.

By

. Media Plan
• Media objectives Must be SMART
• Recommended media mix – Cover each media to be used. For each recommended media provide specific detail.
• Geographic – • Media vehicles
• Ad sizes
• Time slots, indicative programs, section placement
• Duration e.g. number of weeks, number of issues
• Media weight e.g TARPS , insertions, numbers etc
• Media scheduling e.g. Weeks on air
Rationale for the media strategy (media mix)
• Reference should be made to the media consumption habits of your target audience as support for the choice of the medium.
• Rationale to be provided for each and every recommendation giving reasons for:
• Geographic – • Each media vehicle
• Ad sizes
• Time slots, indicative programs, section placement
• Duration e.g. number of weeks, number of issues • Media weight e.g. TARPS, insertions, numbers etc.
• Media scheduling e.g. Weeks on air
4. Media schedule (To be submitted as a separate Excel file)
• Translate all the information from the media plan onto the media schedule
• In addition to the plan information also include • Campaign dates by week
• Media vehicle Costings – Costs must be real. These to be sourced from media owners/publisher web sites or from the Budget costings provided on the portal.
• Media objectives
• Target Audience – Demographic
Budget Summary
• Outline the actual splits for all activities based on the actual media used. Media costs must match the costs included on the schedule.
• May be presented as a comparison (simple table) to show budget versus actual.
• While the objective is always to stay inside the budget – at this stage the Big Idea may require more budget. This can be identified here. Perhaps identified as an options. i.e. spend more budget to achieve greater effect. If there is a recommendation to increase budget there would also have to be a corresponding rationale to justify the extra expenditure.



Logo
.
CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT PrimeWritersBay.com

Comments

Post a Comment

Popular posts from this blog

Starting with this provided code, add the following functionality

By
1.Starting with this provided code, add the following functionality: Replace hardcoded strings “Zero”, “One”, “Two”, “Three” in the ArrayList based on user typed input (use Scanner or JOptionPane classes). The user will be prompted for the String to be stored in the ArrayList and then hit enter. The user will be able to continue to add items to the ArrayList until they just hit enter without typing anything. Once the user does this (hits enter without typing anything), the program will display all of the elements of the ArrayList, both the index and String values, in a table. It will do this via a single loop making use of an iterator method. 2. Starting with this provided code, add the following functionality: Use a Try/Catch block so that the exception is caught and the program exits a bit more gracefully. Save this file as TryCatch.java. (Be sure to rename the Public Class accordingly.) Starting with the provided code again (without the Try/Catch block), fix the code so that
2 comments
Read more

Josie Eskander

By
  Question 1: Task 1: Report Assume you are Josie Eskander. You are writing in response to techno trading P/L’s advertisement of a new laptop at 20% below normal price. You want information on brand name, availability of service and repairs, delivery times and methods of payment. Write the letter using the seven basic parts of the letter. In the opening paragraph present a clear and courteous request. Secondly write a response from techno trading giving details and proposing the sale. Provide draft of both emails in the space below. Question 2: Task 2: Report In pairs, nominate a good and a bad letter writer. Discuss the key differences. Write a good/bad letter from techno training to Alex Antonov accepting/declining his proposal to invest in the business Question 3: Task 3: Report Write a letter from techno trading p/l to a new client ‘new realities p/l’ urging them to buy techno new virtual reality software. Make a strong argument for the product. Question 4: Task 4: Report Write a l
Post a Comment
Read more

Sandra Coke is vice president for research and development at Great Lakes Foods (GLF), a large snack food company that has approximately 1,000 employees

By
Chapter 2 I Trait Approach 33 CASE 2.1 Choosing a New Director of Research Sandra Coke is vice president for research and development at Great Lakes Foods (GLF), a large snack food company that has approximately 1,000 employees. As a result of a recent reorganization, Sandra must choose the new director of research. The director will report directly to Sandra and will be responsible for developing and testing new products. The research division of GLF employs about 200 people. The choice of directors is important because Sandra is receiving pressure from the president and board of GLF to improve the company's overall growth and productivity. Sandra has identified three candidates for the position. Each candidate is at the same managerial level. She is having difficulty choosing one of them because each has very strong credentials. Alexa Smith is a longtime employee of GLF who started part-time in the mailroom while in high school. After finishing school, Alexa worked in as many as
2 comments
Read more