Skip to main content

Justify a marketing strategy for the sporting event


Sports Management Practice  – Assignment

Assessment Brief: Video Presentation Task 
                                                           
Prepare a maximum of 10minutes and/or 15 PowerPoint slides including an introduction and reference list slide.

Select a sporting event of your choice and critically appraise its audience, approach and context, before deciding upon the necessary approach to successfully market and promote the event.

The assignment submission should be in the form of a video presentation, recorded.
      

       1. Provide an introduction/outline to the sporting event and its intentions
       2.Justify a marketing strategy for the sporting event
       3.Consider how the marketing approach could monitor and evaluate the performance of the sporting event



Note:

Middle piece… why is the event taking place? What segment are they targeting? How do you think the objective matches the objectives of the organisation. Think about the micro and macro environment

          End piece: Think of how to successfully market and promote this event. Think about the different medium of communication your audience is engage with. Think about the 7ps. Think

Remember this is still an academic paper, therefore we need to see that you understand and can demonstrate event marketing and sports sponsorship, from your perspective and with depth from academic journals and sources.







Structure and depth of PowerPoint slides (10)



Introduction/outline to the sporting event and its intentions (20)




Justify a marketing strategy for the sporting event (30)




Consider how the marketing approach could monitor and evaluate the performance of the sporting event (30)




General: Presentation style and overall engagement (10)


%
                       


Comments

Popular posts from this blog

Starting with this provided code, add the following functionality

1.Starting with this provided code, add the following functionality: Replace hardcoded strings “Zero”, “One”, “Two”, “Three” in the ArrayList based on user typed input (use Scanner or JOptionPane classes). The user will be prompted for the String to be stored in the ArrayList and then hit enter. The user will be able to continue to add items to the ArrayList until they just hit enter without typing anything. Once the user does this (hits enter without typing anything), the program will display all of the elements of the ArrayList, both the index and String values, in a table. It will do this via a single loop making use of an iterator method. 2. Starting with this provided code, add the following functionality: Use a Try/Catch block so that the exception is caught and the program exits a bit more gracefully. Save this file as TryCatch.java. (Be sure to rename the Public Class accordingly.) Starting with the provided code again (without the Try/Catch block), fix the code so that

Josie Eskander

  Question 1: Task 1: Report Assume you are Josie Eskander. You are writing in response to techno trading P/L’s advertisement of a new laptop at 20% below normal price. You want information on brand name, availability of service and repairs, delivery times and methods of payment. Write the letter using the seven basic parts of the letter. In the opening paragraph present a clear and courteous request. Secondly write a response from techno trading giving details and proposing the sale. Provide draft of both emails in the space below. Question 2: Task 2: Report In pairs, nominate a good and a bad letter writer. Discuss the key differences. Write a good/bad letter from techno training to Alex Antonov accepting/declining his proposal to invest in the business Question 3: Task 3: Report Write a letter from techno trading p/l to a new client ‘new realities p/l’ urging them to buy techno new virtual reality software. Make a strong argument for the product. Question 4: Task 4: Report Write a l

Sandra Coke is vice president for research and development at Great Lakes Foods (GLF), a large snack food company that has approximately 1,000 employees

Chapter 2 I Trait Approach 33 CASE 2.1 Choosing a New Director of Research Sandra Coke is vice president for research and development at Great Lakes Foods (GLF), a large snack food company that has approximately 1,000 employees. As a result of a recent reorganization, Sandra must choose the new director of research. The director will report directly to Sandra and will be responsible for developing and testing new products. The research division of GLF employs about 200 people. The choice of directors is important because Sandra is receiving pressure from the president and board of GLF to improve the company's overall growth and productivity. Sandra has identified three candidates for the position. Each candidate is at the same managerial level. She is having difficulty choosing one of them because each has very strong credentials. Alexa Smith is a longtime employee of GLF who started part-time in the mailroom while in high school. After finishing school, Alexa worked in as many as