Identify the role of the marketing manager

Business Improvement plan:

Glamorous Jewellery
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tSu DBS
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ACCREDITED AT
The University
Of Queensland
AUSTRALIA
www.foundationyear.com
EDUCATION SERVICES
AS THE FOUNDATION YEAR FOR ITS UNDERGRADUATE COURSES
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Marketing Manager
• Identify the role of the marketing manager (You must research this).
• Revisit the company problem identified by the general manager
PROBLEM: ( The major problem is our general cost is over spend).
• Develop a branding strategy, with an explanation as to why your customers would purchase from you (Must discuss the target market).
COLLEGE
IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND
Marketing Manager
- Discuss two (new or current) products from the business, and list their prices with explanation using the information from the previous slide
- Identify a brand image or logo for the branding strategy that will be used in your chosen business (You must create a brand logo and insert in this presentation)
COLLEGE
IES FOUNDATION YEAR
FOR THE UNIVERSITY OF QUEENSLAND
Marketing Manager
- Using the business’s financial ratio analysis, discuss as to why the branding strategy will help improve the business. (insert samples of the financial ratio analysis in the slides as visuals)

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