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Justify a marketing strategy for the sporting event

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Sports Management Practice  – Assignment

Assessment Brief: Video Presentation Task 
                                                           
Prepare a maximum of 10minutes and/or 15 PowerPoint slides including an introduction and reference list slide.

Select a sporting event of your choice and critically appraise its audience, approach and context, before deciding upon the necessary approach to successfully market and promote the event.

The assignment submission should be in the form of a video presentation, recorded.
      

       1. Provide an introduction/outline to the sporting event and its intentions
       2.Justify a marketing strategy for the sporting event
       3.Consider how the marketing approach could monitor and evaluate the performance of the sporting event



Note:

Middle piece… why is the event taking place? What segment are they targeting? How do you think the objective matches the objectives of the organisation. Think about the micro and macro environment

          End piece: Think of how to successfully market and promote this event. Think about the different medium of communication your audience is engage with. Think about the 7ps. Think

Remember this is still an academic paper, therefore we need to see that you understand and can demonstrate event marketing and sports sponsorship, from your perspective and with depth from academic journals and sources.







Structure and depth of PowerPoint slides (10)
Introduction/outline to the sporting event and its intentions (20)
Justify a marketing strategy for the sporting event (30)
Consider how the marketing approach could monitor and evaluate the performance of the sporting event (30)
General: Presentation style and overall engagement (10)
%
                       


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