Strategic Management in Tourism and Hospitality

 Subject Title Strategic Management in Tourism and Hospitality

Subject Code HOS801
Lecturer / Tutor Dr Chengeto Chaderopa
Semester May 2021
Assessment Title Assessment Two – Individual Report
Learning Outcome/s (found in the
Subject Outline) 1, 2, 3, 4
Assessment type (group or
individual) Individual
Weighting % 30%
Word count 1500
Due day & date Sunday, 17 July 2021; 23:59 HRS
Submission type Paper copy ? Turnitin ?
Format / Layout of Assessment Report:
ICMS Cover Page Table of Contents
Executive Summary
Introduction
Conclusions Recommendations Findings & Discussion
Reference List Appendices
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Assessment instructions Each individual student will write a 1,500-word report on one critical strategic management issue for an organisation of their choice in the Tourism and Hospitality industry.
Students are encouraged to engage with a Tourism and Hospitality business identified in the course or draw upon their own industry experience to uncover a key strategic management issue for a SPECIFIC business in the Tourism and/or Hospitality industry.
Some key areas of strategic management in the Tourism and Hospitality industry that may be of interest could include the following; competition, resources, competitive advantage, business level strategy, corporate level strategy, organisation structure and controls, globalisation, entrepreneurship, leadership and sustainability.
This assessment seeks to develop the critical thinking skills and abilities of students through the identification

of a relevant strategic management problem for a Tourism and Hospitality business and the development of a viable strategic solution for that problem.
Deliverables
Individual students are to submit their written report of no more than 1,500 words to the Turnitin drop box on Moodle by 23:59 on Sunday of Week
Important Instructions
This Assessment is individual and contributes 30% to the final mark for the course.
The word count limit is 1,500 words (plus or minus 10%), excluding Appendices, References and Quotations.
Times New Roman 12 point font and 1.5 line spacing. APA referencing as per 2020 ICMS Style Guide.
Header to contain student names and identifier numbers only.
Footer to contain page number only.
Refer to and comply with, all the relevant requirements for a Business Report as indicated in the Assessment Brief and the ICMS Style Guide. Please note particularly the penalties that apply to non-compliance with the word count limit and late submission.
Grading Criteria / Rubric A Grading Rubric is posted in the subject Assessment block on Moodle. This Assessment represents 30% of
the final grade for the course

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