Strengths, Weaknesses, Opportunities, and Threats

A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. For this assignment, you must select one (1) of following; Cheesecake Factory (http://www.thecheesecakefactory.com/ (Links to an external site.) ), Starbucks (https://www.starbucks.com) (Links to an external site.) or Chipotle Mexican Grill (http://www.chipotle.com/en-US/Default.aspx?type=default (Links to an external site.) ), Amazon (https://www.amazon.com/) (Links to an external site.)and (https://www.wholefoodsmarket.com/) (Links to an external site.)determine its competitive advantage. Be sure to identify the business you have chosen in your written paper. Identify one major competitor for your selected business and justify your explanation. Explain the strengths and weaknesses and justify your explanation. Identify one (1) way in which the business can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.

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