Skip to main content

Develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.

By

 

  • Your job in this Writing Assignment is to develop marketing mix strategies to ensure a value offering for the target market you identified in the previous assignment.
  • We will be looking to see if you can apply the marketing concepts to the real world situation. Assume you now work for this company, and your goal it to help the company grow sales.  We don’t expect you to develop strategies based on insider knowledge of the product or service since you are most likely not employed by your product or service’s company.
  • Again, do not fall into the trap of simply reporting on the product or service.  This is obvious because your assignment will look like a rewrite of the company’s website.  Don’t be afraid to make strategy recommendations based on what you have discovered about the product or service, and how you think it can move forward.  Be creative, take reasoned risks.
  • Always keep them in mind your product’s target market(s) from the previous paper when making your recommendations.
  • You will also have a chance to recommend new distribution and pricing strategies based on your new target market to meet their needs.
  • Prepare your assignment beginning with a title page with your name and the name of your product or service.  Then answer each of the following questions (two in part 1 and two in part 2) in order and number the beginning of your response to each question.  Do not repeat the question. Headings should separate the sections.

Part 1

  1. Type of consumer offering.  Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's readings.  Is it more product dominant or service dominant?  What are the tangible and intangible aspects? Based on the four categories of type of offerings discussed in course content,  describe the category in which your product or service offering belongs.  Based on your new target market, would that category of the offering change and if so, how?  How would it change the marketing strategy?
  2. Product lifecycle.  In which stage of the product lifecycle is your product or service offering now? Would the changes described in number 3 above change the lifecycle stage and if so how?  What would this mean to the lifecycle marketing strategy?

Part 2

  1. Marketing channels & strategy.  To the best of your ability, outline the marketing channels of your product or service offering as they currently exist.  Refer to Figure 6.2 for some ideas.  Most product and service offerings will have more than one channel, so your system should include at least two; for example (1)  a direct channel for internet sales:  manufacturer --> customer; and  (2) an indirect channel such as manufacturer --> distributor --> wholesaler --> retailer --> customer. If your product or service only has only a direct channel, explain why.  Would this channel strategy change as a result of your new target market?  Why or why not?
  2. Pricing strategy.  Referring to the various pricing strategies outlined in the week's readings, which one does your product or service currently use?  Would you recommend any changes for your new target market?  If so, how would you change it and why?

  4. Assignment status: Solved by our Writing Team at CapitalEssayWriting.com
  5.  
  6. CLICK HERE TO ORDER THIS PAPER AT CapitalEssayWriting.com

Comments

Post a Comment

Popular posts from this blog

Starting with this provided code, add the following functionality

By
1.Starting with this provided code, add the following functionality: Replace hardcoded strings “Zero”, “One”, “Two”, “Three” in the ArrayList based on user typed input (use Scanner or JOptionPane classes). The user will be prompted for the String to be stored in the ArrayList and then hit enter. The user will be able to continue to add items to the ArrayList until they just hit enter without typing anything. Once the user does this (hits enter without typing anything), the program will display all of the elements of the ArrayList, both the index and String values, in a table. It will do this via a single loop making use of an iterator method. 2. Starting with this provided code, add the following functionality: Use a Try/Catch block so that the exception is caught and the program exits a bit more gracefully. Save this file as TryCatch.java. (Be sure to rename the Public Class accordingly.) Starting with the provided code again (without the Try/Catch block), fix the code so that
2 comments
Read more

Theoretical concepts with practical accounting task application based on the topics from the subject

By
  Assessment 1 Assessment Type: Written Report - individual assessment Purpose: This assessment is designed to reinforce the subject content and develop students’ skills and application of knowledge of the subject content to business situations. This assessment relates to learning outcomes a, b and c. Value: 20% Due Date: Students are to upload their submission to the Turnitin link on the KOI Moodle subject home page by 5:00pm Friday of Week 6. Topic: This assignment covers contemporary theoretical concepts with practical accounting task application based on the topics from the subject. Task Details: This assignment requires students to access the Conceptual Framework of Accounting www.aasb.qov.au and select the conceptual framework tab. Students are then required to access paragraph 2.4 fundamental qualitative characteristics. Students should: 1- Prepare a summary of the requirements for general-purpose financial reports with respect to these fundamental qualitative characteristics. 2
1 comment
Read more

Josie Eskander

By
  Question 1: Task 1: Report Assume you are Josie Eskander. You are writing in response to techno trading P/L’s advertisement of a new laptop at 20% below normal price. You want information on brand name, availability of service and repairs, delivery times and methods of payment. Write the letter using the seven basic parts of the letter. In the opening paragraph present a clear and courteous request. Secondly write a response from techno trading giving details and proposing the sale. Provide draft of both emails in the space below. Question 2: Task 2: Report In pairs, nominate a good and a bad letter writer. Discuss the key differences. Write a good/bad letter from techno training to Alex Antonov accepting/declining his proposal to invest in the business Question 3: Task 3: Report Write a letter from techno trading p/l to a new client ‘new realities p/l’ urging them to buy techno new virtual reality software. Make a strong argument for the product. Question 4: Task 4: Report Write a l
Post a Comment
Read more