Expanding on the assessments of fallacies, visual arguments, and the structure of a persuasive message, you will not only evaluate the words in the print portion of the cartoon but also the effectiveness of the visual components.
In the project for Unit 7, you will provide an analysis of a
political-editorial cartoon. Expanding on the assessments of fallacies,
visual arguments, and the structure of a persuasive message, you will
not only evaluate the words in the print portion of the cartoon but also
the effectiveness of the visual components.
You should consider the potential differences that exist between the
visual and the written or spoken argument. This is also your chance to
write a persuasive and clear essay evaluating the argument. Be sure to
apply what you have learned about organization in order to answer the
questions in a fluid essay format.
Select an editorial or political cartoon. You may use a magazine, a
national newspaper such as the Washington Post, or a local newspaper.
You should format your report/analysis as an essay with the following
elements:
A title for your essay
An introduction of what you have chosen to analyze
Clearly present the advertisement or cartoon in enough detail so the
reader can relate it to your discussion
Include a thesis statement of your overall assessment of the strength of
the argument being presented in the cartoon
A discussion of what you feel carries the weight of the argument or
claim
Would the words alone work as an argument or do they need the imagery to
be effective?
Would the imagery alone present the argument or are words required to
clarify it?
How does visual imagery attempt to persuade in ways the words do not?
A discussion of the critical analysis of the printed words
Does the meaning or interpretation depend on implication, assumption,
inferences?
Is the claim (conclusion) apparent in the words?
Is the evidence or premises "warranted"?
A discussion of the critical analysis of the imagery used
Who is the intended audience?
What is the goal? Is it intended to persuade you to take action or
accept a belief?
Would you consider the visual element to be more, or less, misleading
than the words used?
What strategic argument style is used for persuasion? (It may help to
articulate the visual message into words to best identify the type of
argumentation being used)
A discussion of the persuasiveness
Do you think the piece is persuasive? Why, or why not?
Conclusion
Summarize the main points of your discussion and relate them back to
your thesis.
The project should be at least 4 pages, double-spaced; in 12 point Times
New Roman font (this total does not include the title page). Your
viewpoint and the Assignment’s purpose should be clearly established and
sustained. Be sure to cite the text or your supplemental readings to
help establish your understanding of the concepts in the analysis. The
assignment should follow the conventions of Standard American English
(correct grammar, punctuation, etc.). In addition to fulfilling the
specifics of the assignment, an appropriate APA citation style should be
followed. Resources on APA format are available through the link in the
Course Resources menu.
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- Assignment status: Resolved by our Writing Team
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