Being up to date with current events is an important part of
becoming a business professional. In marketing, it is part of an
important responsibility to continuously scan the external environment
for opportunities and threats. Execute the following steps to
successfully complete this Discussion on the pricing component of the
marketing mix:
Step 1: Choose a current article on pricing from the KU Online Library
located in the home area of the course room. You can use the following
search terms: The 4 P's -Pricing
You can also view a tutorial on the 4 P’s located in the Course
Documents.
Step 2: Cover the following topics in your Discussion answer in essay
format:
Discuss the key purpose of the article in relation to the pricing
component of the Marketing Mix.
Identify two pricing concepts that you learned from reading this
article.
From the perspective of a professional, what impact does the information
on pricing in this article have on the marketplace?
From the perspective of a consumer, what impact might the pricing
concepts in the article have on the buying decisions of consumers?
How might this information on pricing affect you personally?
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