Marketing and R&D considerations

This assessment item is Part 2 of your International Business Report and focuses on Topics 7 to 12 of this unit.
Having now completed a major analysis of the environment in which your business will operate you will need to prepare Part 2 of your International Business Report which will offer strategy recommendations to your organisation. Your assessment will again be in report format and should cover the following:
Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
Introduction to the report.
Brief background to company and selected international country: ie brief approx 2 page synopsis of Assessment 1 (Topics 1-6 as well).
Additional analysis reflecting your further country analysis (Topic 7)
Recommendation for entry mode and multinational structure/competitive strategy with
justification (Topics 8 and 9)
Marketing and R&D considerations (Topic 10)
Recommendations regarding production (Topic 11)
International HRM issues and considerations (Topic 12)
Conclusion
References in APA format
Note that you need to ensure that you refer to the theories covered in the Topics 7 to 12 within your report demonstrating your understanding of these theories and concepts and their application to international business. As with the first part of this Task, you are expected to find sources beyond your textbook to strengthen your arguments.

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