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The best way to compare and contrast these four things is to say that the first three combine to make the fourth

The best way to compare and contrast these four things is to say that the first three combine to make the fourth. In other words, courtesy, appearance, and communication skills help to create a first impression. This is the main point of comparison between the four. That said, we can also contrast these because the first three things are all different in important ways.
In business, it is often very important to make a good first impression. That first impression can make or break a new relationship with a customer or with a potential employer. The first three things that you mention in this question help to create your first impression. The other person will immediately notice your appearance. They will notice the degree to which you have taken care to look your best. They will note the extent to which you treat them and others with courtesy. They will notice whether your communications skills are good and whether you are able to put them at ease with those skills. Thus, we can compare the first three things on your list by saying that they are all part of making a first impression.
However, we can also contrast these three things. First, we can say that courtesy and appearance are very different things. Courtesy is (like communication) a behavior. People have much more control over their manners than they do over their appearance. Of course, we can control the sorts of clothes we wear and our grooming. On the other hand, we have much less control over what our bodies and our faces look like. Some of us will always be at a disadvantage in terms of appearance because we do not look as good as other people. Sadly, this is taken into account by most people as they form first impressions of others. Second, we can say that communication skills may be harder to acquire than courtesy. Courtesy is really just a matter of focus and effort. There is nothing particularly difficult about being polite. In contrast, a person can try very hard and still not be a good, effortless communicator. Communication is, to some degree, a talent and a person cannot simply will themselves to be a top-notch communicator.
Courtesy, appearance, and communication all combine to create first impressions. Some of these attributes are harder to come by than others, but they are all important in the business world.

 

 

 

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