Skip to main content

Reflect on how this introductory marketing course has changed your view of how the field of marketing works.

By

 Instructions

For this activity, prepare a reflection paper, and consider the concepts that you have learned during your readings. Think about what you understand completely and what did not quite make sense. The purpose of this assignment is to provide you with the opportunity to reflect on the material you have read and to expand on it. This is not a summary.

In the Unit I introduction to this course, Theodore Levitt’s remarks about the contrasting needs of the seller and the marketer were shared. Levitt described how satisfying the needs of the customer is now the pathway to marketing success. This concept and others related to the four Ps of product, price, promotion, and place were further explored throughout the units. For this reflection paper, respond to these three prompts:

  • Reflect on how this introductory marketing course has changed your view of how the field of marketing works.
  • What was the most surprising thing you learned? What do you need to learn more about?
  • Do you see the rise of consumer power through evolving changes in technology? If so, how? If not, why not?

Your reflection paper must be at least four pages in length and formatted according to APA guidelines. If you use any paraphrased or quoted material, you must have accompanying in-text citations and references. Title and reference pages do not count toward the minimum length requirement.


Comments

Post a Comment

Popular posts from this blog

independent variable

By
Which of the listed variables does a researcher mainly use in his or her approach with intent to establish validity - specifically, construct validity? ·         independent variable ·         confounding variable ·         dependent variable ·         participant variable ·         extraneous variable ·         third variable Instructions: With our engagement in this discussion we will likely touch upon learning objectives/competencies 2.2 and 2.4 as dependent upon the various variable selections and replies. (a) Please briefly define the two concepts (variable type(s) selected from the list and construct validity) using our text by Cozby and Bates (2015) or another credible source. (b) Then, support your view...
Post a Comment
Read more

Starting with this provided code, add the following functionality

By
1.Starting with this provided code, add the following functionality: Replace hardcoded strings “Zero”, “One”, “Two”, “Three” in the ArrayList based on user typed input (use Scanner or JOptionPane classes). The user will be prompted for the String to be stored in the ArrayList and then hit enter. The user will be able to continue to add items to the ArrayList until they just hit enter without typing anything. Once the user does this (hits enter without typing anything), the program will display all of the elements of the ArrayList, both the index and String values, in a table. It will do this via a single loop making use of an iterator method. 2. Starting with this provided code, add the following functionality: Use a Try/Catch block so that the exception is caught and the program exits a bit more gracefully. Save this file as TryCatch.java. (Be sure to rename the Public Class accordingly.) Starting with the provided code again (without the Try/Catch block), fix the code so that ...
2 comments
Read more

Why was this movie important to hollywood? What was the feeling of it, the colors, techniques, theme, director, style, music, anything! What was special about Alfred Hitchcock and this film?

By
  Directions For this assignment, you will need to choose a topic or person from any of the various eras, movements or decades that we've discussed this semester and do a presentation on them using any media format you choose. (IM CHOOSING THE MOVIE PSYCHO-    Why was this movie important to hollywood? What was the feeling of it, the colors, techniques, theme, director, style, music, anything!  What was special about Alfred Hitchcock and this film? The subject matter doesn't have to be limited to an actor, director or filmmaker, but  the topic of your presentation could be on the inventions of any of the equipment, editing or filming techniques that you've learned about.  Basically, you can pick an area to cover and do your presentation on that.  The point is that you take a deeper dive into the subject by exploring information about it that may not have been  covered in this course.  It does have to...
Post a Comment
Read more