Skip to main content

Telecommunications company in UAE

By

Report Content:
– Current Market Situation:
• Brand: (1) where it originates from, (2) when it was introduced in the UAE, (3) existing product lines/items in the UAE
• Organization that markets the brand: (1) business activities, (2) date of establishment in the UAE, (3) structure and size, (4) strengths and weaknesses
• Market environment: (1) micro-environmental and macro-environmental factors that have the biggest impact on the brand’s existing product lines/items in the UAE, (2) major changes and trends that impact marketing decisions of the brand’s existing product lines/items in the UAE
– Market Description:
• Market for the brand’s product lines/items in the UAE: (1) define the market, (2) current size of the market, (3) future size of the market (4) who are customers buying them from, (5) customers’ current needs and wants, (6) potential changes to customers’ needs and wants
• Market segments: (1) define the existing market segments, (2) segments in which the brand’s existing product lines/items are offered, (3) potential changes to existing segments, (4) potential new segments
Market segmentation could be done using at least two variables. Target market for the brand/ product identified and described using at least two variables; use of more relevant variables will be graded higher
– Marketing Opportunities
• From the market information, infer the marketing opportunities for the brand in each of the existing and potential new market segments using the product/market expansion grid
• Decide whether to target existing market segments or potential new market segments by offering existing product lines/items or new product lines/items. Explain with reference to the market research.
– Analysis from market research (Charts are encouraged)
• Current brand/ product usage rate including usage of competitor brands/ products.
• Level of satisfaction with brand / product including competitor products.
• Reason for satisfaction with brand / product including competitor products. This may include elements of the marketing mix.
• the customers’ current needs and wants, (3) potential changes to customers’ needs and wants (based on your research)
• Include any other relevant information that you feel is necessary to explain the marketing opportunity.
• Identification of the marketing opportunity.
– Also, a questionnaire is needed:
• Prepare a survey questionnaire to determine: (1) customers’ current needs and wants, (2) potential changes to customers’ needs and wants, (3) existing market segments, (4) potential changes to existing segments, (5) potential new segments, (6) customer psychographics, (7) customers’ buying behaviour.



Logo
.
CLICK HERE TO ORDER 100% ORIGINAL PAPERS AT PrimeWritersBay.com

Comments

Post a Comment

Popular posts from this blog

Starting with this provided code, add the following functionality

By
1.Starting with this provided code, add the following functionality: Replace hardcoded strings “Zero”, “One”, “Two”, “Three” in the ArrayList based on user typed input (use Scanner or JOptionPane classes). The user will be prompted for the String to be stored in the ArrayList and then hit enter. The user will be able to continue to add items to the ArrayList until they just hit enter without typing anything. Once the user does this (hits enter without typing anything), the program will display all of the elements of the ArrayList, both the index and String values, in a table. It will do this via a single loop making use of an iterator method. 2. Starting with this provided code, add the following functionality: Use a Try/Catch block so that the exception is caught and the program exits a bit more gracefully. Save this file as TryCatch.java. (Be sure to rename the Public Class accordingly.) Starting with the provided code again (without the Try/Catch block), fix the code so that
2 comments
Read more

Theoretical concepts with practical accounting task application based on the topics from the subject

By
  Assessment 1 Assessment Type: Written Report - individual assessment Purpose: This assessment is designed to reinforce the subject content and develop students’ skills and application of knowledge of the subject content to business situations. This assessment relates to learning outcomes a, b and c. Value: 20% Due Date: Students are to upload their submission to the Turnitin link on the KOI Moodle subject home page by 5:00pm Friday of Week 6. Topic: This assignment covers contemporary theoretical concepts with practical accounting task application based on the topics from the subject. Task Details: This assignment requires students to access the Conceptual Framework of Accounting www.aasb.qov.au and select the conceptual framework tab. Students are then required to access paragraph 2.4 fundamental qualitative characteristics. Students should: 1- Prepare a summary of the requirements for general-purpose financial reports with respect to these fundamental qualitative characteristics. 2
1 comment
Read more

Josie Eskander

By
  Question 1: Task 1: Report Assume you are Josie Eskander. You are writing in response to techno trading P/L’s advertisement of a new laptop at 20% below normal price. You want information on brand name, availability of service and repairs, delivery times and methods of payment. Write the letter using the seven basic parts of the letter. In the opening paragraph present a clear and courteous request. Secondly write a response from techno trading giving details and proposing the sale. Provide draft of both emails in the space below. Question 2: Task 2: Report In pairs, nominate a good and a bad letter writer. Discuss the key differences. Write a good/bad letter from techno training to Alex Antonov accepting/declining his proposal to invest in the business Question 3: Task 3: Report Write a letter from techno trading p/l to a new client ‘new realities p/l’ urging them to buy techno new virtual reality software. Make a strong argument for the product. Question 4: Task 4: Report Write a l
Post a Comment
Read more